Almost 10 years ago, Ed Heffernan, Elaine Brady & Jonathan Olden had an idea, and from that idea Barden was born. Here, Ed shares a little of his Barden Origin story and imagines what the next 10 years will all be about…
I always wanted to have my own business, and I remember someone, probably wrongly, saying to me when I came out of college:
“Ed, don’t go off starting something yourself now because you’ll probably **** it up, right? Why don’t you find your profession, get good at it, learn from the very best, travel the world with it if you can, make loads of mistakes on other people’s time and money, and when you’re in your 30s, when some of the naivety has been knocked off, then go do the thing you want to do. At least then, you’ll know how to do something.”
So, I did that, and my chosen profession happened to be recruitment. I got to do all those things, which was amazing, and I’ve always been very thankful for having those opportunities and to the people I worked with – one of whom was Elaine.
I started an MBA part-time when I was about 34, just so that I could stop myself from starting my own business. But I couldn’t shake the thoughts. After chatting with my wife Caroline, getting her support, and reconciling myself with the financial anguish that would be my future, I had to just do it. Elaine was also at a transition point in her career, so we talked about doing something together and decided to go for it.
We didn’t know the term for it at the time, but Elaine and I did a lot of design-based thinking before we created Barden; we spent a lot of time thinking about the small things. We knew we wanted a place where we could enjoy working, advise and help people, and maybe even do good by doing good. We wanted a place where, over time, people might actually aspire to work. So, we wrote down our ideas, had many conversations, and realised during that process that we couldn’t create something just for ourselves because we weren’t the ones who would benefit. We needed to create something that people in Dublin hadn’t seen before.

We were very lucky that a particular partner in Grant Thornton recommended us, and we got the opportunity to pitch for the startup project for Alexion Biopharma’s shared service centre. Sandra Quinn flew over from Italy for the meeting and we were very grateful to her for trusting us and helping us. We pitched by saying, “We are the team that will be working on your roles. We’ll be working on Sundays and worrying about you on Sunday nights. That’s why you should use us.” For whatever reason, Gráinne McAleese said, “I trust you; let’s give it a go.”
That was the big break, I guess. There were other wonderful projects with Darragh and Pat in Malin, and with Avolon that we were lucky enough to be part of in the early days. Maybe it was luck, but you create your own luck, I guess.

If it wasn’t for the three of us, myself, Elaine and Johnny, being who we are, none of us would be halfway successful. It’s unusual that the three of us managed to get together, stay together, and work through all the problems like COVID and financial crises. We actually love working together, and none of us would be as strong individually without the others.

From day one, we always had an empty seat in the office, so we never forgot that we should always be thinking about who’s going to sit there. We are only as good as the person who’s going to fill that seat someday. The biggest challenge has been ensuring that the people who come into Barden believe what we believe and that we live up to the expectations we set for them. People like Kate Flanagan and Sarah Murphy took a risk by joining us in the early days. They had other options, but they chose to join us because they knew us and trusted us. But as we grew, more people decided they wanted to be a part of what we were creating.
Now, when Elaine, Johnny and I meet up, what we talk about the most is creating opportunities for our people so that they can realise their ambitions through Barden. That can be hard. The quality of the person sitting next to us and our ability to create opportunities for them and stay together long term, that’s the real challenge. Filling a job is a battle won or lost, but the momentum we talk about now comes from the people coming into the team and helping to push us forward.

For me, new people joining the business has been, and still is, the most exciting thing because I get to spend a couple of days with them in induction, talk about recruitment, and set the tone and expectations for what’s to come. Barden will grow when we find the right people who want to work with us. We’re not aiming for arbitrary targets. Our growth is tied to our people’s ambitions and potential.

1. Why did you join Barden?
I was really drawn to the passion with which Ed and Elaine talked about Barden and its people!
2. What’s the most valuable lesson you have learned in your career and how has it impacted your work?
Being a part of an organisation that values your work and being surrounded by people who make a difference in your day-to-day is what really matters.
3. What’s one piece of advice you’d give to someone considering a career change?
I believe that everything happens for a reason. Don’t be afraid to take risks, life is too short to work at something that doesn’t add value to your life.
4. Can you describe a project or accomplishment at Barden that you’re particularly proud of?
I’m particularly proud of developing and executing our Talent Monitors. By conducting in-depth, niche talent searches throughout the year, we have successfully identified and engaged top talent for various practice teams.
5. What aspect of your work at Barden excites you the most?
It’s definitely the people! I work with amazing colleagues who are always ready to lend a hand and have a laugh together.
6. What’s a hobby/ interest you have that might surprise us?
Sewing! After doing my undergrad in Fashion Design, I realised that fashion was more of a hobby than a career path, so sewing became a huge passion of mine.
7. If you could master a new skill instantly, what would it be and why?
Master new languages! I’m passionate about different cultures and learning new languages but I don’t have the time to learn all the languages that I am interested in. I think that the best way to fully understand someone else’s culture is to be able to communicate in their language.
8. If you could swap jobs with anyone for a day, who would it be and what would you do?
Kiersten Rich (The Blonde Abroad). Kiersten is a travel blogger that I have followed for the past 7 years. She focuses on sharing travel content that inspires solo female travellers who are passionate about learning about different cultures and countries (like me!) in a fun and adventurous way.
9. What’s one thing you’d like to accomplish, personally or professionally, in the next year?
I aim to achieve my PMP Project Management certification. This is a significant professional goal that will require dedication and hard work. I’m excited to embark on this journey and grateful for Barden’s backing & support. By acquiring the PMP, I’ll expand my skill set and hope to contribute even more effectively to Barden’s success.
10. What’s the best piece of advice you have ever received?
Be kind, the world needs kinder people.
1. What inspired you to pursue a career in talent advisory with Barden?
There were a number of factors for me but the most prevalent one was the desire to do something different with all the knowledge and experience I had gained over my+20 year career in finance & transformation and to support talent and clients in this domain. I have first-hand experience of the opportunities and challenges within finance and transformation so I can directly relate to their career aspirations (talent), hiring needs (clients) & challenges that exist and how one might navigate them.
2. What’s the most valuable lesson you’ve learned in your career so far, and how has it impacted your work?
Treat everyone with respect on the way up, the same as you would on the way down! And always be willing to put your hand up to gain more experience in a different area, don’t assume opportunities will come to you. You have to go out and find them!
3. What’s one piece of advice you’d give to someone considering a career change?
This is definitely one that resonates closely with me, given my recent career move to Barden, having spent 20 years in finance and transformation.
I think the advice will flex somewhat depending on the extent of the career move – in other words, are you staying in the same lane but trying something new within that domain or completely switching lanes altogether? My top 3 pieces of advice would be:
- Go with your gut – By nature I am not a risk taker (must be the accountant in me!) so coupled with lots of advice from people I trust, I think your gut instinct should never be ignored!
- Seek advice from those you trust and take elements from those conversations to support your decision making!
- Trading variables – Consider your trading variables, something we speak a lot about in Barden with our talent and clients. These are the variables that are most important and relevant to you, and they can be broken down into two elements – negotiable and non-negotiable.
If the career change ticks all the non-negotiables, you might be closer to that career move than you think. We are always here in Barden to talk through your future career so of course feel free to reach out to us for a conversation.
4. Can you describe a project or accomplishment at Barden that you’re particularly proud of?
People and teams have always been hugely important to me, and I have managed across all areas of Finance Operations including transformation. So being able to directly help talent find new opportunities and clients find the right talent for their team has been great! How we make talent and clients feel on a Sunday night is at the core of why we do, what we do!
Participating & speaking at events and sharing insights from my career at both graduate and professional levels. Separately, we have invested a lot of time over the last year in creating tailored insights and content to support talent and clients across the Transformation, Projects, and Change domain. Having talent reference use of this content to support their next career move or indeed define their vertical has been very rewarding.
5. What aspect of your work at Barden excites you the most?
Barden is celebrating 10 years in business this year, and although I have only been with the business myself for close to 1 year, I worked with Ed and Elaine from their early days as both a hiring manager and talent myself. I am excited to be part of the journey as the business transitions to a new phase of growth & continues to diversify into different areas of specialism.
6. What’s a hobby/ interest you have that might surprise us?
With 3 children the time I have for hobbies is somewhat limited. However, I always make time for exercise and my gym sessions, invariably at 6am!!! Not always easy but I never regret getting up and doing it! I also really enjoy running. I ran the Dublin Marathon twice, but now I enjoy a run without having to track times or pace!
7. If you could master a new skill instantly, what would it be and why?
To speak and understand any language fluently! Can you imagine what that would be like to land in a country or engage with people in their native language with ease!
8. If you could swap jobs with anyone for a day, who would it be and what would you do?
Can I pick “someone” instead of a “job”??!!
It would be my 7-year-old daughter Grace. I would love to live through my daughter’s eyes for just one day – to live in a world where everything is possible, and you can do anything! Youth is wasted on the young as they say, so it’s only as you look back that you realise the freedom of youth. To live in that for just one day would be bliss!
9. What’s one thing you’d like to accomplish, personally or professionally, in the next year?
Learn to swim – I learned as a kid, but I definitely need more lessons. To help me for the Barden Christmas swim!
10. What’s the best piece of advice you have ever received?
What’s for you won’t pass you by!
1. What inspired you to pursue a career with Barden?
After 22 years in the construction industry, I decided to explore opportunities in other sectors that might offer new challenges and suit me better. I contacted Barden for assistance, and they suggested a role within their company that could be a good fit for both myself and Barden.
The main reason I chose Barden was the people. Before joining, I met at least six people from Barden, and each one was open, honest, and passionate about talent advisory. I realised I would really enjoy working in an environment with people who shared my beliefs and values, and this has proven to be the case.
2. What’s the most valuable lesson you have learned in your career and how has it impacted your work?
It’s difficult to pinpoint just one lesson, but I learned very early in my career that everyone in an organisation brings value and ideas to the table. Dismissing the ideas or suggestions of less experienced or more junior employees can, in my opinion, be detrimental to a business’s success. Therefore, I have always considered the ideas and opinions of all my colleagues, which has led to remarkably close relationships with colleagues across various departments over the years.
3. What’s one piece of advice you’d give to someone considering a career change?
Research is key to deciding if you should make a career change. Ensure you enter a new career with your eyes wide open, fully aware of the pros and cons of that industry. Consulting a talent advisory organisation, such as Barden, will help you make an informed decision about this life-changing step.
4. Can you describe a project or accomplishment at Barden that you’re particularly proud of?
It might seem like a small accomplishment to most, but delivering a PowerPoint presentation to my new colleagues on recent updates in employment legislation was significant for me. It was my first presentation in over 20 years, and while the topic might not be considered very stimulating by some, I achieved my goal. At the end of the presentation, I looked around the room and, thankfully, nobody was asleep!
5. What aspect of your work at Barden excites you the most?
It has to be working with such professional, genuine people who are so passionate about talent advisory and strive on a daily basis to achieve the best possible outcome for the talent and clients they work closely with.
6. What’s a hobby/ interest you have that might surprise us?
When I finished the Leaving Cert, I was offered a place at the University of London for a degree in Psychology and Criminology. My interest in this area developed from watching Dr Edward “Fitz” Fitzgerald, a fictional criminal psychologist in the 1990s drama series Cracker, played by the late Robbie Coltrane. Fitz was a maverick genius and top of his field. Unfortunately, the only attributes I shared with Fitz were physical. For those on tenterhooks, I turned down the place and went to St Patrick’s College in Drumcondra instead.
7. If you could master a new skill instantly, what would it be and why?
I would choose to master the skill of producing legible writing. My handwriting is so illegible that I would have saved a lot of time during my college days if I could have deciphered my own notes. Additionally, when friends tell you it’s really cute that your daughters (aged 6 and 7) wrote the Christmas cards, only for you to have written them yourself, it’s clear that this is a skill that needs attention!
8. If you could swap jobs with anyone for a day, who would it be and what would you do?
I would be the poor man’s Marty Morrissey, commentating on the football or hurling All-Ireland. I am sports mad (watching, not playing), and with the GAA being my favourite, there’s nothing greater than commentating on an All-Ireland final.
9. What’s one thing you’d like to accomplish, personally or professionally, in the next year?
One thing I’d like to accomplish in the next year is to get into shape, even though I am aware that round is a shape!
10. What’s the best piece of advice you have ever received?
“Hard work never killed anyone, but there is no point taking any risks.” I say that in jest. From an early age, my parents instilled in me to always treat people the way you would like to be treated yourself. I have never forgotten this and do my best to put it into practice daily. It has held me in good stead in both my personal and professional life.
Barden, Ireland’s leading Talent Advisory and Recruitment Firm, is proud to announce the appointment of Luke Austin as Creative Lead.
Luke, originally from the UK, has worked in the design industry in Ireland for nearly 15 years. He has worked with national brands such as SuperValu, Musgrave, Kilkenny Design, Barry’s Tea, and UCC alongside developing brand identities for many SMEs in Cork and Dublin.
“I am incredibly excited to join Barden as their new Creative Lead. It is rare to find a company that really lives their values and I am looking forward to working alongside the team in communicating those values further. This opportunity represents a thrilling new chapter where I can leverage my passion for creative solutions to drive the company’s vision forward. I am eager to collaborate with such a dynamic and talented team, bringing fresh ideas and strategies to the table to elevate our brand and connect with our communities in impactful ways”– Luke Austin | Creative Lead | Barden Ireland
“It’s hugely exciting to have someone with Luke’s creativity and experience join our team here in Barden. We have always prided ourselves on being innovative when it came to brand, and with Luke’s ability and vision, there is no stopping us now! A famous person once said, “The only two things that make money in business are marketing and innovation; everything else is a cost centre”. No pressure Luke 😉” – Ed Heffernan | Managing Partner | Barden Ireland
Welcome to the Barden team Luke!
AI is undeniably changing the recruitment landscape. Rather than fearing AI as a threat to the recruitment profession, it should be embraced as an opportunity. Automating some parts of the recruitment process creates space and time for the recruitment profession to evolve, allowing us to lean into the most essential elements of recruitment that AI cannot replicate: building trust, forging connections, and nurturing relationships.
Recruitment as a skill, Talent Advisor as a profession
The landscape of recruitment is shifting. Gone are the days of simply filling open positions. Clients are seeking strategic partners, or Talent Advisors, to navigate the complexities of the changing talent environment. This evolution requires us to move beyond assisting with hiring, as we will need to guide clients on AI integration, workforce upskilling, and the impact of automation on jobs. Adaptability will be key, as we pivot across industries and support diverse project needs. Recruitment expertise will remain valuable, but the focus will shift to a refined skillset with high social and emotional intelligence at its core.
Recruiters as Influencers
Recruiters have a close connection with their communities, understanding the wants and needs of both talent and hiring managers. This puts us in a unique position to bridge the gaps between these groups. For example, while there is a growing demand for hybrid or remote work among talent, organisations are tightening hybrid policies and reducing/eliminating remote work opportunities. As recruiters, we need to step up and influence policy makers and hiring managers with real time market data and showcase the talent available when heightened flexibility is an option. This is only an example of one of the many areas which we can become influencers in the space between talent and hiring managers.
Employer and Personal Brand(ers)
We know more about employer and personal brands than anyone else. Recruiters are the ultimate storytellers, weaving and sharing narratives that extend far beyond job specs and interviews. Our close collaboration with our clients allows us to paint a vivid picture of an organisation’s purpose, mission, and culture. Our representation of employers’ and hiring managers’ brands enables prospective talent to envision their impact and growth within that environment. This emotional connection fosters a sense of belonging, ensuring we connect talent with the perfect culture fit – not just a job.
Trusted Advisors
AI empowers us to glean data-driven insights into market dynamics, changes in talents’ priorities, and emerging industry trends. This data, combined with the countless conversations we have with our communities, places us in the unique position of being shrewd, well-informed, and trusted talent advisors. We need to step up, embrace our place as consultants, and be valued for the knowledge, data, and insights we bring to the table.
By embracing AI and honing our human strengths, we can elevate the recruitment profession and become indispensable partners in building successful businesses and fulfilling careers.
The future of recruitment is bright.
In Barden, we understand that each team, role, and requirement is unique.
We’re where leaders go before they start hiring talent.
Insights adapted from a LinkedIn Report. If you would like to discuss any of the above in more detail or you would like our expert advice & insights, contact Ed Heffernan ed.heffernan@barden.ie or via LinkedIn.
Barden, Ireland’s leading Talent Advisory and Recruitment Firm, is proud to announce the appointment of Conor Murphy ACA as a Consultant.
Conor has come on board as a Consultant with our Engineering Team and will be supporting Jonathan Olden on a variety of emerging practices, playing a key role in supporting clients nationally.
Originally from Cork, Conor holds a degree in Economics from UCC and an MSc in Corporate Finance. He began his career at KPMG in Cork, working in audit and completing his ACA exams. After qualifying, he spent four years in Australia as an accountant for a ski resort while living in Melbourne. Post-COVID, Conor relocated to London and transitioned from finance to recruitment.
“I have been fortunate to develop and maintain strong relationships with the Barden team over the years. Knowing Siobhán from our time together at KPMG, reconnecting with Brian in Australia, and meeting Johnny and Ed over the last 7-8 years has been invaluable. It’s all about who you work with, and I am very excited to join such a friendly and successful team. After being abroad for the last seven years, I’m thrilled to return to the Cork market, bringing the experience I have gained and eager to learn from the rest of the Barden team. I’m particularly excited about the unique projects we’re currently working on and how we can make a difference for Cork-based talent and businesses.” Conor Murphy |Consultant | Barden
“We have had the pleasure of knowing Conor for many years, and our team has collaborated effectively with him in helping talent secure international positions. When Conor expressed an interest in returning to Cork and joining Barden, we were absolutely delighted. The team and I are immensely excited to work with Conor and to develop new areas within Barden.” – Jonathan Olden | Managing Partner | Barden Munster
Welcome to the Barden team Conor!
It’s a good time to be an accountant but a challenging time to be a hiring manager!
The near-full employment environment has created an employee-led market, where accountants have multiple career options to choose from.
Furthermore, a disruption to travel caused by COVID has accelerated the trend of accountants emigrating to Australia, Dubai, or Canada post-qualification to spend 2-3 years living and working abroad. This has significantly contributed to further diminishing the supply of accountants in Ireland, making it even more difficult for hiring managers to attract and retain talent.
What talent challenges are unique to practice and audit in particular?
📉One of the greatest challenges that practice firms face is the intense competition for talent from industry and financial services organisations. All sectors are vying to attract talent from the limited pool of people.
⏳A prevalent perception about a career in audit is that the hours are longer than in industry. The reality? This isn’t always the case. Whilst audit does have busy seasons, so do industry finance roles during month/quarter/year-end periods, which can lead to industry professionals working longer hours than their audit peers. Audit hiring managers need to better communicate this to potential talent, outlining the busy seasons of the year and the periods of more flexibility.
💶A prominent blocker for accountants considering a career in audit is the misalignment in salaries. According to our 2024 Chartered Accountants in Leinster salary survey (see here>>>), there is a 5-20% pay disparity for newly qualified accountants who remain in audit compared to those who move to industry. Interestingly, this gap closes and even reverses for those with 5+ years of post-qualification experience. In the long term, practice roles can offer competitive salaries due to structured promotional cycles and other factors.

What can audit employers do to attract and retain talent?
In our experience, there is no single solution for attracting and retaining talent. Instead, a variety of initiatives can make incremental but meaningful changes to people’s lives.
Here are some key strategies to consider:
📌Flexibility: We know from the data and from chatting with our accounting & finance community each day that work-life balance and flexibility are top considerations for accountants. Implementing flexible working policies, such as hybrid working, flexible start and finish times, reduced working weeks, career breaks, and parental leave, can significantly enhance your ability to attract and retain talent. The more flexibility you offer, the more appealing your firm will be.
📌Mentorship: NextGen-ers seek role models within their work environments, especially female talent. Profile key leaders across the organisation and allow those people time to mentor and develop the next generation. The concept of ‘Can’t see, Can’t be’ is a real challenge but one that can be easily addressed by showcasing diverse leaders and fostering an inclusive, encouraging culture.
📌Varied Experience: Many accountants are keen to broaden their experience and gain exposure to different areas of finance. During quieter times, allow them to work on projects with other teams or second them to client sites. This approach not only develops your employees but also solves client problems, creating a win-win situation.
📌Boomerangs: Don’t overlook the potential of former employees, or “boomerangs,” who trained at your firm and moved on to other organisations. Keep in touch with these individuals to ensure they know the door is always open for their return. One effective strategy is to host annual alumni events; for example, one firm we work with saw a 10% increase in reapplications in the quarter following their alumni drinks reception. Seeing former colleagues return can be a powerful motivator for current staff, demonstrating that the grass isn’t always greener elsewhere.
Building Your Audit Team?
Our dedicated Practice team is where practice professionals go to, in Ireland, before they start looking for a job. And where leaders go before they start looking for talent! In Barden, we understand that each professional, team, role, and requirement is unique. Our approach is people first, supported by real-time data insights.
Contact our team here in Barden –
Aoibhín Byrne | Business Lead | Tax, Treasury & Practice | Leinster – aoibhin.byrne@barden.ie
Kate Flanagan CTA | Partner | Tax, Treasury & Practice | Ireland – kate.flanagan@barden.ie
The Macro Outlook on the Jobs Market
The global economic outlook is more optimistic today than it was a year ago. Despite a mild technical recession in 2023, the Eurozone economy returned to growth in the first quarter of this year. The IMF expects global growth to strengthen, aided by lower energy prices, interest rates, and inflation. While the Eurozone’s recovery remains tepid, the ECB is likely to begin gradually loosening monetary policy from this month onwards.
The economic readjustment in 2023 marked a shift from the highs of 2022, with the market reverting closer to the norm. This transition was challenging, particularly for the technology sector, which had to resize to adapt. Despite redundancies in technology and fintech since 2022, the economic outlook remains positive. The labour market is tight, with record employment levels and an unemployment rate of just 4.3%, impacting talent acquisition across various industries.
The Micro Outlook on the Jobs Market
Q1 2024 kicked off with an air of optimism, but the uplift that was expected never materialised. This is primarily due to the global economic and geo-political risks perceived, both by talent and hiring managers investing in talent. Q1 2024 was relatively flat in comparison to with Q1 2023.
However, Q2 2024 has certainly been more upbeat with job opportunities up 20% on Q1 and subsequently the options for talent have increased marginally. While risk continues to exist in the system there is a feeling it might be omnipresent for the foreseeable, so people and companies are moving forward in spite of the macro environment.
In summary, while the market remains uncertain, there is cause for a degree of positivity and confidence as we move into Q3 and beyond.
In Barden, we understand that each team, role, and requirement is unique.
We’re where leaders go before, they start hiring talent.
If you would like to discuss any of the above in more detail or you would like our expert advice & insights, contact Ed Heffernan ed.heffernan@barden.ie or via LinkedIn.
We are delighted to announce that Cliodhna O’Brien has been promoted to Business Lead with Barden. Cliodhna is part of the Supply Chain and Operational Finance teams, based in Cork.
A core part of Cliodhna’s role is working directly with supply chain and operational finance professionals to support them in taking the best next steps for their careers. In particular, Cliodhna supports those in Cork and the wider Munster market.
“I have really enjoyed my time with Barden over the past 5 or so years. I can’t believe I am saying that! Time has flown and my role and the business as a whole have evolved so much since beginning my career here. I am so grateful to have been afforded such amazing opportunities with Barden during this time and to have worked with such a great bunch of people. I am very excited to be leading the development of the Supply Chain and Procurement practice now as we continue to evolve into the future. I am looking forward to developing this area further and helping and advising professionals at all levels in this space. I am very excited for the road ahead!” – Cliodhna O’Brien | Business Lead | Barden.
“I am delighted to congratulate Cliodhna on her recent promotion. From joining us as our first-ever Graduate Associate in Cork, Cliodhna has continued to excel in everything she puts her hand to, and she has made significant progress with our Supply Chain practice. It is so impressive to see how she has pushed herself out of her comfort zone to create a new Barden offering. We are particularly excited to see what’s to come going forward.” – Jonathan Olden | Managing Partner | Barden Dublin
Well done Cliodhna from all your Barden buddies!
A little bit about Cliodhna…
Cliodhna joined Barden in 2018 as Barden’s first-ever Graduate Associate in Cork.
Cliodhna holds a BA in Applied Psychology from UCC and an M.Sc. in Work & Organisational Psychology (CIPD accredited), from University of Limerick. Throughout her Masters Cliodhna developed core competencies and professional skills in organisational theory, organisational change, employment relations, selection & assessment, training, employee wellbeing, and research design and methods. Cliodhna has also been accredited by the British Psychological Society to conduct Psychometric Testing.
She is now an integral part of the team in Cork and earned a promotion to Associate, Senior Associate, and now Business Lead. Cliodhna plays a pivotal role in advising and assisting supply chain and operational finance professionals.
Contact Cliodhna at cliodhna.obrien@barden.ieor via LinkedIn.