Jump back
ROLE: Social Media and Content Specialist
LOCATION: Remote with some collaboration in London office
This role is based in the United Kingdom and should be within commuting distance to the London office.
ABOUT OUR CLIENT:
Our Client, a globally recognisable online marketplace that connects millions of buyers and independent creators around the world. Known for championing creativity, sustainability and community, this platform has become a household name in modern commerce.
ABOUT THE ROLE:
The Social Media and Content Specialist focusing on the German market is responsible for developing locally vibrant social media content that distinctly represents the German market. This role is part of the global organic social media team and ensures content and creative represents the Organisations global social media strategy, brand voice, and company values. This person identifies key opportunities and social tactics to grow and scale social presence in the German market to increase awareness of the Brand and deepen buyer and seller connectivity.
Key Responsibilities:
- Develop content and creative across our Client’s DE’s Meta (Instagram and Facebook) accounts including content creation, UGC sourcing, video creation and editing, and copywriting, ensuring content represents social brand voice tone and visual identity
- Provide creative support and resourcing across social handles in our European market (UK, France)
- Adapt global campaigns and content to our international markets, ensuring execution is aligned with the Organisations brand strategy, voice and tone
- Collaborate with the social video production team on video concepts and creative, execution, and provide feedback editing needs aligned with the evolving social landscape and trends
- Draw insights, analyse, and report on social media metrics on a weekly, monthly and quarterly basis, synthesizing key wins and opportunities
- Run paid media campaigns for Meta channels
- Work closely with sellers and creators to give guidance on imagery and video to ensure social media partnerships are developed to be in keeping with our social standards and campaign goals
- Stay on top of the ever-evolving digital marketing landscape, from user & platform trends to industry news to emerging features and technology
ABOUT THE PERSON:
- 2+ years of proven success in bringing in substantial organic engagement across multiple social platforms, running social channels for brands, as well as content creation and execution
- Deep knowledge of Germany and European markets; fluent in German and English
- Video editing capabilities including concepting, filming, and editing
- An in-depth familiarity with Meta platforms (Instagram and Facebook) and their evolving usage and features
- Accustomed to writing brand copy in a marketing and social media environment, with the ability to appropriately include social media vernacular
- A strong aesthetic sense and an eye for art direction and photography, familiarity with Adobe creative programs and Canva a plus
- Ability to analyse performance and pivot plans as needed, optimizing content to succeed in a dynamic social media landscape
- Natural collaborator, capable of instinctively building mutually beneficial relationships with colleagues
- Proficient in creating paid campaigns and analyzing data to optimize performance
Technical Skills:
Must Have
- Ability to analyse performance and pivot plans as needed, optimizing content to succeed in a dynamic social media landscape
- An in-depth familiarity with Meta platforms (Instagram and Facebook) and their evolving usage and features
- a social media manager
- A strong aesthetic sense and an eye for art direction and photography, familiarity with Adobe creative programs and Canva a plus
- Content Creation
- Copywriting
- Deep knowledge of Germany and European markets; fluent in German and English
- Video editing capabilities including concepting, filming, and editing
Nice To Have:
- Proficient in creating paid campaigns and analyzing data to optimize performance
